Recent Work / Chow Sang Sang - Part I

A few months ago I got to work on a super exciting project for Chow Sang Sang, a huge jewelry company here in Hong Kong. They asked me to illustrate the invitation for their 80th Anniversary Event.

The marketing manager for the company had seen my work through a mutual contact's social media and reached out to me. Yay, finally my hours of aimless internetting are paying off - MOMMMMMM!

The idea was to showcase their new line by using an illustrated model and photos of the real jewelry. This would also give the client more flexibility if they wanted to change up the pieces to be featured. 

Here are the initial pencil roughs for the project, I really liked the last sketch with the gemstone background, but the client ended up going with Sketch A with a more mature vibe that's more in line with their market and with a more versatile single colour background.

And good thing as the event ended up having to be reorganized - as the original event was centered around a yellow diamond that was being flown in especially for the event but due to traffic restrictions from Occupy Central (solidarity!) the date and theme had to be changed. So pretty white pearls it was instead.

Close up of the hand-drawn logo I did for the event illustration. I love hand drawing logos and lettering for illustrations that I make, it's a small detail that really unifies the image - plus picking fonts is literally the bane of my existence.

This was such an amazing project to work on, thanks so much to Chow Sang Sang and their amazing team for their support! And I hope their guest really enjoyed opening up this lovely piece of mail with my illustrated girl in it.

Stay tuned for Part II of my collaboration with Chow Sang Sang! That blog post is coming up next week.

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